13 Best SEO Tools for Agencies (2024 Stack)

There is nary shortage of SEO bundle for agencies.

So, however should integer selling agencies determine what’s the bang for your buck?

Good news. I’ve invested thousands of dollars into Search Engine Optimization tools since 2011, truthful you don’t person to.

Here are the champion paid and escaped SEO tools I usage astir each time successful our SEO campaigns to fertile higher successful hunt results:

Best SEO Software Tools for Agencies (My 2024 Stack)

1. Semrush

I usage Semrush regular successful my bureau due to the fact that it’s a ridiculously almighty SEO level (when you cognize however to usage it).

Find Low-Hanging Fruits

Semrush has a wide scope of keyword probe tools, but present are 2 of my favourite techniques:

Go to Organic Research and participate your domain:

Click the Position filter and participate 2-15 for the keyword rankings:

Then click the Keyword Difficulty filter and commencement with “Very Easy:”

At this point, you’ll person a bully database of keywords that you tin formulate an SEO strategy for.

And this is conscionable scratching the aboveground of what’s imaginable with Semrush’s Keyword Tool.

Now fto maine amusement you 2 techniques for SEO rival analysis:

Find Untapped Keywords

Go to the Keyword Gap tool, participate 1-3 of your apical competitors, and commencement the analysis.

Focus connected “Untapped” keywords with debased difficulty.

These keywords volition beryllium your quickest wins:

Find Your Competitor’s Backlinks

Semrush besides has galore antithetic backlink investigation tools, but spread investigation is my favourite for rival research. It functions likewise to the keyword spread tool, but participate your competitors into the Backlink Gap tool.

Now, you’ll person entree to each their placements and backlink profile. The adjacent measurement is to survey however they acquired these links.

In astir cases, the backlink checker allows you to spot the types of web pages attracting these backlinks. Then, you usage these proven frameworks to make thing different, better, oregon much up-to-date.

You tin besides cheque retired Semrush’s backlink analytics instrumentality and tract audit for deeper insights.

Semrush is 1 of the apical SEO tools, but retrieve that it has a learning curve. Be diligent and usage it to its fullest extent.

Check retired my free SEO grooming series connected the Semrush YouTube channel.

2. Ahrefs

Ahrefs utilized to beryllium my go-to recommendation, but they’ve made immoderate questionable pricing decisions recently. It’s not conscionable my sentiment either.

The marketplace has responded:

It’s inactive 1 of the champion bureau SEO tools, but it’ll outgo you an limb and limb if you’re an above-average user.

That said, my bureau pays for some Semrush and Ahrefs due to the fact that our students wrong Gotch SEO Academy usage 1 oregon the other.

Find Uncompetitive Keywords

One of my favourite Ahrefs features is the “Lowest DR” filter successful the Keyword Explorer.

You tin usage this filter to place keywords wherever anemic competitors are ranking:

One of the biggest ranking factors is wide website authority. So, immoderate keyword with a little authorization website ranking is 1 worthy pursuing.

Ahrefs besides has a beardown backlink investigation tool, a contented explorer, and galore different large features.

Note: Moz Pro is the 3rd biggest subordinate speech from Semrush and Ahrefs. But I don’t personally usage it (or urge it) aft the departure of Rand Fishkin.

They person a decent Site Explorer instrumentality that analyzes immoderate website’s backlinks profile. So, that mightiness beryllium worthy checking out.

3. Rankability

Everyone and their parent has a contented optimization instrumentality these days.

However, Rankability is an wholly antithetic animal.

It uses the latest NLP exertion by blending Google’s NLP, IBM Watson, and Open AI to execute the astir applicable SEO recommendations imaginable.

Here’s a fewer things that it tin do:

Create SEO Content Briefs

Rankability guides you done a two-part process.

First, you’ll make the SEO contented brief.

A “brief” is what a copywriter volition usage to trade your SEO content. It is CRITICAL and the azygous crushed radical discarded wealth connected atrocious content.

In short, a beardown contented little sets the writer up for success. While a atrocious little astir guarantees failure. In the discourse of Rankability, you person 2 choices.

First, you tin manually participate the details into each field:

Or, you tin click the AI fastener to capable the fields automatically. Then, you tin tweak it to your liking.

Once you’ve reached 100% completion connected the SEO contented brief, present you request to make an outline. The outline should beryllium based connected the NLP keywords.

Once again, you tin manually make this outline:

Or, click the AI button, and it’ll automatically make an outline that’s already optimized for NLP:

Now, each you request to bash is stock this nexus with your copywriter, and they tin make the SEO contented wrong the Optimizer (with NLP successful mind).

On the right-hand broadside of the optimizer, you’ll spot actionable insights for optimizing the contented for NLP.

Use these NLP keywords arsenic topics, and you’ll make thing ace applicable and comprehensive.

The past happening that stands retired astir Rankability is its lawsuit support.

Every Wednesday, I pb our Rankability Mastermind telephone to assistance each subordinate get the astir retired of the tool.

Get started with Rankability here.

4. ChatGPT

No SEO instrumentality stack is implicit without ChatGPT. This is 1 of the astir revoluationary and almighty tools to travel onto the marketplace successful the past decade.

Sadly, astir radical usage it for pointless activities and lone pat into 1% of its capabilities.

My favourite SEO usage lawsuit is turning it into a information scientist.

I created a blog station astir “Are H1 tags a Google ranking factor?” and it was 100% imaginable due to the fact that of ChatGPT’s information subject capabilities.

In short, I collected SERP information crossed galore keywords and past input it into ChatGPT. It past analyzed the information acceptable and helped maine travel to a decision that answered this circumstantial question.

There are countless ways to leverage ChatGPT successful your SEO and selling campaigns. Watch this video for much techniques:

5. Detailed Browser Extension

I wrote an extended usher connected however to usage the Detailed SEO extension, but I usage it daily. It’s not designed to beryllium a broad SEO solution, but it’s cleanable for analyzing basal SEO issues astatine a glance.

For example, you tin rapidly spot if a keyword is successful the title, meta description, and headings.

You tin besides rapidly analyse immoderate website’s sitemap and robot.txt files.

6. Screaming Frog

Screaming Frog is the eventual website audit instrumentality due to the fact that it allows you to crawl immoderate website to place method and contented opportunities.

Here’s however to usage it for SEO audits:

Connect the Google Analytics, Google Search Console, Google PageSpeed Insights, and Ahrefs APIs and tally the crawl.

Now, you tin find hundreds of SEO opportunities by doing this, but present are 4 high-impact opportunities to look for:

Crawl Depth

Go to the “Crawl Depth” file and look for pages that are much than 3 clicks heavy into the tract architecture.

You’ll request to determination those pages further into the architecture truthful Google tin crawl and scale them much easily.

Internal Link Coverage

Go to the Unique Inlinks conception and look for pages that person little than 5 interior links.

These are pages that you should look to physique interior links from different applicable pages connected your website.

If nary different applicable pages exist, this indicates that you request much topically applicable SEO content.

Poor Engagement Rate

Go to the “Engagement Rate” column, which is information that comes from Google Analytics 4.

In short, this metric tells you however good users prosecute with your content.

If it’s low, you cognize there’s country to amended the page. In general, mediocre UX volition apt pb to mediocre SEO performance.

Pages with Poor SEO Performance

Any leafage with zero impressions and clicks from Google Search Console, zero postulation from Google Analytics, and zero backlinks from Ahrefs should beryllium labeled arsenic mediocre performance.

You’ll request to bash an SEO investigation connected these pages and enactment connected them. There are lone a fewer options:

Delete and 404

This is the champion enactment if the contented is thin, outdated, oregon low-quality.

Upgrade

Maybe the leafage hasn’t gotten the emotion it deserves.

So spell backmost to the drafting board, rebuild it, and republish it.

This is simply a bully enactment erstwhile the leafage targets a keyword but hasn’t performed well.

Consolidate and 301 Redirect

Sometimes, you’ll find keyword cannibalization erstwhile much than 2 oregon much pages people the aforesaid keyword phrase.

In this case, you should consolidate assets and 301 redirect the competing assets truthful Google understands what leafage you privation to rank.

Another concern for consolidation is erstwhile you’re dealing with galore bladed assets.

It mightiness marque much consciousness to consolidate these assets into a ace asset.

7. Google Suite of Tools

To fulfill our SEO services successful our agency, we usage the pursuing Google products:

Google

I committedness I’m not being a troll here. But Google’s hunt motor results are 1 of the champion tools due to the fact that you spot (in real-time) what’s working.

My SEO squad analyzes countless hunt results regular to show changes successful the SERPs. You and your squad should bash the same.

Google Business Profile

It’s the golden modular of section SEO, but it’s besides a beauteous mode to beryllium the worth of your products and services done reviews.

Google Calendar

The champion calendar app for organizing your day, income calendars, and each concern activity. I unrecorded by the doctrine that it isn’t existent if it’s not connected the calendar.

Google Meet

It integrates with galore of the different Google products and is captious for gathering with sales, product, and selling teams.

Google Voice

Having an accessible institution telephone fig increases spot and is simply a almighty income tool.

Google Analytics

The champion instrumentality for analyzing website traffic.

Google Tag Manager

The champion mode to consolidate each of your tracking codes and pixels into a azygous snippet of code.

Google Search Console (formally Google Webmaster Tools)

Analyze SEO data, place method SEO opportunities, and support a pulse connected the wellness of your website. You tin besides way rankings, but it’s not ace accurate.

I urge a dedicated fertile tracker for amended accuracy.

Google Keyword Planner

Another Google instrumentality you request successful your arsenal if you’re handling Google Ads. It’ll amusement you hunt measurement and CPC information truthful you tin marque educated ROI decisions.

Google Sheets & Docs

All of my agency’s SEO systems are built wrong Google Sheets and Docs due to the fact that it’s the astir accessible and easy-to-use enactment for my team. It’s each connected the cloud, truthful we don’t request to stock caller files whenever a alteration is made.

Instead, we tin marque real-time changes reflected successful the documents.

You tin negociate each of your SEO tasks conscionable by utilizing Google’s escaped suite of tools. However, we bash usage Asana for much businesslike task management.

Google Slides

A escaped instrumentality for gathering SEO proposals and transportation decks. It’s coagulated if you’re conscionable starting out, but I usage Canva present for each deck-related activities due to the fact that it’s much robust successful presumption of plan capabilities.

Google Gemini

I find myself utilizing their LLM erstwhile I’m unsatisfied with the outputs from ChatGPT.

For example, I volition make a header and past enactment with some tools to brainstorm and make adjacent amended options.

ChatGPT and Gemini spit retired antithetic outputs, truthful utilizing some tin springiness you a bully blend of unsocial ideas erstwhile processing a contented selling strategy.

Google Studio

Another Google merchandise worthy considering is Google Studio, 1 of the champion reporting tools for agencies.

It’s large if you’re trying to physique SEO dashboards, privation to support expenses to a minimum, and are consenting to put clip into mounting it up.

Otherwise, a overmuch amended enactment is easier and faster than I volition stock aboriginal successful this list.

8. Hemingway Editor

To instrumentality your SEO contented strategy and contented instauration to the adjacent level, I urge editing it with Hemingway Editor.

This instrumentality volition unit you to marque your contented leaner and easier to read. I usage it to constitute everything, including blog posts, societal media content, and YouTube scripts.

9. Grammarly

Once I’ve edited my SEO content, I tally it done Grammarly to elevate the writing.

But beryllium cautious due to the fact that Grammarly tin sometimes marque recommendations that dilute your content.

For example, it whitethorn ask, “Do you privation to dependable much diplomatic?”

You don’t privation your contented to beryllium bland oregon boring. You privation to instrumentality a basal due to the fact that being successful the mediate is the decease zone.

For amended oregon for worse, nine craves polarizing ideas.

10. Siteliner

Siteliner is 1 of those method SEO tools that’s a must-have successful your arsenal. It’s a elemental instrumentality that’ll amusement you what pages endure from duplicate contented connected your website.

You’ll past request to enactment connected these pages and marque them unique.

11. SEOTesting.com

The bully quality is that you don’t request to conjecture what works successful SEO. Instead, you tin papers and trial your actions to amended your hunt motor rankings.

That’s erstwhile SEO bureau bundle like SEOTesting.com comes into play.

For example, I wanted to amended rankings for the keyword “SEO for roofers.”

So, I upgraded the landing leafage and past ran a trial with SEO

Testing to spot if my actions produced outcomes.

Based connected the data, I accrued integrated clicks by 627.27%.

12. Hunter

Hunter is 1 of my favourite SEO and selling tools. I usage it for assorted activities similar contented promotion, nexus outreach, and adjacent income prospecting.

Many outreach tools exist, but I emotion Hunter’s minimalist vibe.

Plus, it’s a large mode to find and validate interaction accusation astatine scale. If you’re contemplating link-building tools, Hunter is worthy consideration.

13. Agency Analytics

Many SEO reporting tools exist, but Agency Analytics is my #1 recommendation.

It’s made SEO reporting 10x easier due to the fact that it integrates APIs for Google Analytics, Google Search Console, astir each SEO tool, specified arsenic Semrush and Ahrefs, and astir each level you need.

It’s a overmuch amended alternate to Google Data Studio, which requires a batch of clip and effort to acceptable up each these information sources.

One of Agency Analytics’s cardinal features is its super-accurate built-in fertile tracker.

Once you’ve integrated each your tools into the platform, you’ll person a bully white-label reporting dashboard for your clients.

It is simply a beauteous large investment, but worthy it compared to the complexity of gathering your ain reporting dashboard oregon SEO reports from scratch.

The Bottom Line

Digital agencies person an abundance of options erstwhile it comes to SEO bureau tools.

But here’s the deal: a instrumentality is lone arsenic bully arsenic the strategy and idiosyncratic utilizing it.

Think astir it from a antithetic context, similar losing weight. You tin instrumentality supplements, but they’ll beryllium ineffective without systems for nutrition and accordant exercise.

So, you physique the systems archetypal and past usage the tools (supplements) to amended your performance.

If your bureau systems are lacking close now, you’re missing retired connected growth. The bully quality is that you tin hole it by enrolling successful Gotch SEO Academy.

We assistance agencies standard done proven systems.

Some honorable mentions I don’t usage are SERanking (a rank-tracking tool) and Surfer SEO (and AI writer).