12 Types Of Google Ads Extensions, Now Assets via @sejournal, @brookeosmundson

Google ads extensions, present called “assets,” are an integral portion of run success.

They’re a large mode to boost show and summation the attraction of imaginable customers.

Not lone tin they assistance nutrient much clicks connected an ad, but they whitethorn besides beryllium considered much high-quality clicks from users who are acceptable to instrumentality enactment erstwhile they scope your site.

You whitethorn already beryllium utilizing Google Ads assets, but the catalog of disposable assets has grown passim the years.

This usher to Google Ads extensions, present assets, volition assistance you recognize the assorted types of assets and erstwhile to usage them to optimize for maximum performance.

What Are Google Ad Extensions (Assets)?

Google Ads extensions (assets) are pieces of contented that complement an existing advertisement with utile concern information.

Essentially, Google Ads assets widen the look and consciousness of your ads connected the hunt motor results leafage (SERP) to instrumentality up much existent estate.

Certain extensions instrumentality users to antithetic parts of the website to assistance searchers connected their acquisition journey.

Why Would I Use Google Ad Extensions?

Perhaps the amended question is: Why wouldn’t I usage Google advertisement extensions?

Believe it oregon not, utilizing advertisement extensions (assets) benefits you – the advertiser and the user!

From an advertiser perspective, the main payment is the summation successful visibility connected the SERP.

The larger the advertisement with corresponding assets, the much country determination is for your advertisement – and perchance little country for rival ads.

Larger ads marque it much impactful and prevalent to the user, which could pb to much clicks.

From the user’s perspective, advertisement assets amusement them much accusation that whitethorn not acceptable into regular advertisement copy.

By adding extensions, you supply further accusation (such arsenic promotions, categories, societal proof, etc.), which whitethorn promote users to instrumentality enactment faster.

These 2 main factors tin yet pb to an summation successful click-through rate (CTR), which tin marque a immense woody successful your PPC campaigns.

• Better advertisement ranking: While advertisement extensions don’t straight summation your Ad Strength, they tin person a affirmative interaction connected CTR – and CTR is simply a ranking factor erstwhile it comes to Ad Rank. Some of the different factors successful Ad Rank see advertisement relevance and landing leafage experience.
• Higher pb quality: Ad extensions tin assistance weed retired unqualified oregon lower-quality leads due to the fact that they supply much accusation astir who the merchandise oregon work is for. Users who click connected the advertisement and scope the landing leafage are apt going to beryllium much qualified users.
• Optimized PPC budget: As mentioned above, advertisement extensions tin pb to higher CTR, which tin pb to a higher Ad Rank. When the Ad Rank is high, cost-per-click (CPC) whitethorn drop, which allows you to utilize your fund much efficiently and marque your dollars spell further.

How Do I Add Extensions (Assets) To My Google Ad?

Google advertisement extensions tin beryllium added astatine the advertisement group, campaign, oregon relationship level successful Google Ads.

Depending connected the level that you take (account, campaign, oregon advertisement group), navigate to: Ads & assets > Assets > +.

Screenshot from author, March 2024

After clicking the “+,” you’ll beryllium capable to make each the antithetic types of extensions (assets) available.

Manual Vs. Automatic Extensions

It’s important to enactment the differences betwixt manual and automatic extensions.

For the involvement of this article, astir of the extensions listed are considered manual, which requires a small spot of setup work.

Some of the extensions tin beryllium dynamically applied by Google erstwhile it’s predicted they volition amended performance.

Since 2022, Google has present allowed account-level automated extensions to beryllium served alongside manual extensions.

If you’re looking to clasp much power implicit the look and consciousness of your ads, automatic extensions (assets) tin beryllium turned off.

To crook disconnected automatic assets, navigate to: Ads & assets > Assets. Then click connected the More button, past Account-level automated assets.

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From there, you’ll beryllium met with different surface that lists each the account-level automatic assets being used.

To crook them off, click the More fastener connected the right, past Advanced settings.

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Finally, you’re met with a database of each disposable Google Ads account-level automated assets, with the quality to crook each 1 connected oregon disconnected astatine your discretion.

12 Types Of Ad Extensions (Assets)

Now that we’ve covered the basal categories of advertisement assets, let’s get into each the antithetic types of assets available.

1. Location Assets

Location assets promote users to sojourn oregon get much accusation astir your carnal location.

While determination assets tin beryllium shown successful assorted formats connected mobile devices and computers, you tin show further accusation specified as:

• Store address.
• Store hours.
• Store telephone number.
• Map to the store location.

They’re disposable to amusement up connected the Search Network, Display Network, YouTube, and Google Maps.

Location assets tin beryllium manually applied astatine the campaign-level, oregon acceptable up astatine the account-level. In bid to acceptable these up, a valid Google Business Profile needs to beryllium linked to the Google Ads account.

Here’s an illustration of what a determination plus looks similar successful a Google search:

Screenshot from author, March 2024

2. Call Assets

Call assets marque it casual for imaginable customers to telephone your concern straight from an ad.

The main constituent of this plus is simply a click-to-call telephone number, which is shown connected mobile devices. If a idiosyncratic is searching connected a desktop device, a “Call us” fastener appears, and a telephone fig is shown erstwhile clicked.

This plus benignant is lone disposable connected the Google Search Network. Additionally, you tin take erstwhile to amusement a telephone asset, specified arsenic lone during concern hours erstwhile idiosyncratic is disposable to reply the phone.

Calls tin number towards conversions if telephone reporting is turned connected astatine the account-level.

Here’s an illustration of a telephone plus shown successful an advertisement connected a desktop device:

Screenshot from hunt for [wineries scottsdale az], Google, March 2024

3. Sitelink Assets

Sitelink assets are utile for directing searchers to much circumstantial pages of your website, alternatively than conscionable the landing leafage from an ad.

Utilizing this plus benignant makes it easier for searchers to instrumentality enactment quicker if they’re shown a nexus to precisely what they’re looking for.

There’s a minimum usage of 2 sitelinks successful bid to person them eligible to amusement for users.

Common usage cases for utilizing sitelink assets include:

• Pricing pages.
• Category pages.
• Contact Us pages.
• Reviews and Testimonial pages.

Here’s an illustration of sitelink assets being utilized successful a mobile ad:

Screenshot from author, March 2024

4. Callout Assets

A versatile plus with tons of usage cases, callout assets are 25-character snippets of substance that tin beryllium utilized for purposes specified as:

• Important selling points.
• Social proof.
• Sales.

Callout assets astatine the account, campaign, oregon advertisement radical level tin service unneurotic if it’s predicted to boost performance, per Google.

Here’s an illustration of callout assets connected a desktop advertisement successful Google search:

Screenshot from author, March 2024

5. Structured Snippet Assets

Identified successful an advertisement by colons, structured snippet assets are utile by highlighting circumstantial merchandise categories, services, oregon features.

This plus benignant shows beneath the substance advertisement successful the signifier of a pre-defined header specified as:

• Brands.
• Destinations.
• Styles.
• Types.
• And more.

Each structured snippet worth tin incorporate up to 25 characters, and it’s recommended to make astatine slightest 4 truthful that Google tin larn and optimize what to show.

While desktop searches tin amusement up to 2 antithetic headers, mobile and tablet searches lone amusement 1 per hunt ad.

Here’s an illustration of a structured snippet plus connected a desktop Google search:

Screenshot from author, March 2024

6. Price Assets

The terms of an point is often a cardinal determination origin successful astir each buyer’s journey.

Price assets assistance you acceptable the outgo expectations up beforehand with a imaginable buyer, which besides leads to different benefits:

• Transparency.
• Trust.
• Higher-quality leads.

These assets are besides flexible and customizable, truthful you tin amusement them lone erstwhile you privation them to.

Here’s an advertisement mockup illustration of what a terms plus tin look similar to a user:

Screenshot from author, March 2024

7. App Assets

More and much brands not lone person a website, but person invested successful a complementary mobile app.

App assets marque it casual for users to observe and download your app straight from a hunt ad!

App installs tin beryllium tracked down to the keyword-level, which is an added payment if you’re moving immoderate different benignant of app promotion oregon find ads.

Because of the quality of apps, this plus benignant is lone shown connected mobile and tablet devices. It is disposable for some iOS and Android.

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8. Lead Form Assets

B2B marketers, rejoice! An plus yet made with you successful mind.

Lead signifier assets are a large assets for companies who don’t person the top website idiosyncratic experience.

This plus benignant allows users to capable retired a signifier straight from the advertisement itself, eliminating that measurement to spell to a landing page.

It tin assistance thrust qualified leads into your selling funnel and shorten the income cycle.

Here’s an illustration of a pb signifier plus connected a desktop hunt successful Google:

Screenshot from author, March 2024

9. Image Assets

Image assets let you to complement your existing hunt ads with applicable visuals to assistance thrust performance.

When your connection is somewhat hard to get done via substance only, representation assets assistance alleviate that obstruction betwixt a marque and a user.

There are definite requirements advertisers indispensable conscionable successful bid to usage representation assets, including:

• Account has been unfastened for astatine slightest 60 days.
• Account has a bully past of compliance.
• Account has progressive campaigns running, including substance ads.
• Account is successful an eligible vertical oregon sub-vertical.

Marketers tin adhd up to 20 antithetic visuals, but they indispensable adhere to strict guidelines; otherwise, they volition beryllium disapproved.

Here’s an illustration of an representation plus alongside a hunt advertisement connected a mobile device:

Screenshot from author, March 2024

1o. Promotion Assets

If your purchaser is connected the hunt for a sale, promotion assets whitethorn go your champion friend.

Promotion assets assistance you get much clicks – and hopefully income – by highlighting income and promotions.

This plus benignant shows beneath a substance advertisement and volition usage a terms tag icon.

An added payment of promotion assets is the quality to docket them successful advance, oregon to lone amusement connected definite days – oregon adjacent hours.

Here’s an illustration of an advertisement utilizing promotion assets connected a mobile device:

Screenshot from author, March 2024

11. Seller Rating Assets

Seller standing assets are a large mode to showcase high-quality lawsuit experiences based connected – you guessed it – ratings from buyers.

This plus benignant truly helps physique that archetypal spot with a idiosyncratic and enables them to marque much informed decisions.

What’s unsocial astir this plus benignant is its quality to beryllium shown successful paid ads, escaped listings, and integrated hunt results.

A seller standing plus tin beryllium made up of the following:

• A prima standing retired of five.
• The fig of ratings a concern has received.
• A qualifier, specified arsenic mean transportation time.
• A nexus to work caller reviews..

Seller standing assets are considered an “automated” asset, meaning they can’t beryllium applied astatine a granular run oregon advertisement radical level.

It’s acceptable astatine the account-level and tin beryllium turned connected oregon disconnected by pursuing the instructions above.

Here’s an illustration of an advertisement showcasing its seller rating:

Screenshot from author, March 2024

12. Business Information Assets

This past plus benignant isn’t utilized arsenic wide based connected research, but it could beryllium owed to immoderate of the vague requirements by Google.

Business accusation assets see 2 variables:

• Business name.
• Business logo.

All advertisers indispensable spell done the verification process successful bid to amusement these types of assets.

What’s much strange, however, is that Google states these assets “are not guaranteed to service adjacent if approved.” Google besides states that it whitethorn amusement a placeholder for quality-related reasons.

So, what is the reasoning down utilizing these assets?

One of the biggest reasons would beryllium gaining brand equity.

Whether you person an established marque oregon are looking to turn your brand, having that other interaction of your concern logo oregon specified concern sanction tin assistance with the representation callback of users who person seen your ad.

Using Adidas arsenic an illustration again below, here’s what a concern accusation plus would look similar successful a hunt ad:

Screenshot from author, March 2024

Maximize Your Campaign’s Impact With Google Ads Extensions (Assets)

After speechmaking astir each the disposable advertisement extensions (assets) you tin adhd to and complement existing ads, it seems similar a no-brainer to effort them out.

With galore antithetic types of advertisement assets to take from, there’s apt an plus that works for each marque and industry.

Ultimately, applying the astir applicable advertisement assets is up to you, the advertiser.

When applied with your goals successful mind, they tin assistance you get much prime traffic, leads, and purchases – making the champion usage of your PPC budget.

More resources: 

• The Complete Guide To Google Ads Lead Forms Assets
• 11 Tips To Get The Best Out Of Performance Max Campaigns
• PPC Trends 2024

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