12 Best Keyword Research Tools

If you privation to execute effectual keyword research, find the champion keywords, and amended your site's SEO, you request to usage the champion tools. But with caller tools, caller algorithms, and caller contention introduced each day, however bash you cognize which ones are close for you?

Below, we'll research 12 keyword probe tools you tin usage to empower your contented and talk to your audience.

Anyone who does  keyword research knows:  SEO tools aren't 1 size fits all. You archetypal request to recognize what you're trying to achieve, your limitations, and however the close instrumentality tin help.

Here are a fewer questions to inquire yourself erstwhile researching SEO tools: 

• What americium I trying to do?
• How does this instrumentality assistance me?
• Where does the information travel from?
• Is it casual to use?
• How overmuch does it cost?

Let's dive into the supra accusation for the pursuing tools truthful you tin take the champion keyword probe instrumentality for your needs:

• Semrush Keyword Magic Tool
• Semrush Keyword Gap Tool
• Semrush Position Tracking Tool
• Google Trends
• QuestionDB
• AnswerThePublic
• TubeBuddy
• Keyword Tool
• AlsoAsked
• Soovle
• Sellzone Keyword Wizard Tool
• Google Ads

Semrush Keyword Magic Tool

What it is: The  Keyword Magic Tool offers an planetary database of much than 20 cardinal keywords. It's got a robust filtering system, which groups keywords by topic, hunt intent, question type, SERP features, and more. It besides includes keyword trouble and contention metrics.

Why we similar it: You tin execute everything from contented ideation to optimization. With its immense keyword database and semantic filters, the Keyword Magic Tool is cleanable for exploring niche topics. Use filters to uncover caller opportunities and limb your contented squad with the SEO insights they request to make contented that rocks the SERPs.

Where the information comes from: Semrush has the largest keyword database connected the market. This includes much than 20 cardinal keywords successful much than 140 planetary databases, sparking unlimited ideas. 

How it works: Like astir keyword probe tools, the Keyword Magic Tool starts with a effect keyword. A effect keyword is simply a connection oregon abbreviated operation representing your main topic.

Let's say, for example, you're moving a question agency, and you privation to constitute astir tropical vacations. All you person to bash is participate "tropical vacations" into the hunt barroom and prime your preferred database to make thousands of suggestions. 

In this example, we utilized the United States.

Want to constrictive down your search? No problem. The Keyword Magic Tool has a robust filtering strategy that includes: 

• Questions
• Broad, Exact, Phrase Match, and Related Match Keywords
• Language
• Search Volume
• Keyword Density
• Search Intent
• CPC

Select the options you're funny in, and your hunt volition automatically constrictive according to your caller criteria. You tin adjacent constrictive your results by including fashionable oregon high-volume words and phrases. 

If you privation to larn much astir a keyword, click connected the "carrot" drop-down adjacent to it. You'll spot a speedy but broad snapshot containing planetary hunt volume, related questions and terms, and adjacent your competition: 

How overmuch it costs: You tin entree and usage the Keyword Magic instrumentality for free. However, escaped accounts are constricted to 10 searches per day, including Domain and Keyword analytics queries. If you upgrade to a Pro account, you tin hunt 100 times per hr and tally 3000 reports each day. 

You tin find a breakdown of each the subscription levels connected our  Semrush pricing page. 

What it is: The  Keyword Gap Tool is an SEO rival investigation instrumentality offering side-by-side comparisons. Find retired however galore keywords you stock with your rivals, arsenic good arsenic keywords they fertile for that you're missing retired on.

Why we similar it: The Keyword Gap Tool allows you to benchmark yourself against the competition, place gaps successful your strategy, and physique a much competitory SEO plan. This instrumentality includes organic, paid, and Product Listing Ads (PLA) keywords, truthful its competitory insights enactment immoderate keyword strategy.

How it works: Using the Keyword Gap instrumentality is beauteous simple. First, participate your domain and up to 4 others. Then prime the benignant of keyword you privation to analyse (organic, paid, oregon PLA) and click compare. 

Then it volition automatically compile a study comparing your domain with your selected rivals. The Top Opportunities widget highlights "missing" and weak" keywords. 

Next, Keyword Overlap shows you the comparative size of each of your keyword profiles and however overmuch they overlap with 1 another. 

Finally, you tin analyse a broad study of your existent keyword illustration versus the competition. View each shared, missing, weak, strong, untapped, oregon unsocial keywords to make caller ideas oregon enactment up your keyword strategy. 

At a glance, you tin place which rival ranks the highest and however competitory each keyword mightiness beryllium to win. If you find keywords you like, click connected them to larn much astir them oregon nonstop them to your Keyword Manager database for notation later. 

How overmuch it costs: You tin entree the Keyword Gap Tool with the aforesaid subscription you usage for the Keyword Magic Tool. 

You tin execute 10 queries a time with a escaped account, including some your Keyword Gap and Keyword Magic Tool searches. However, you can't comparison subfolders oregon subdomains, usage the mini keyword overview feature, oregon export your data. 

If you upgrade to a Pro subscription, you tin marque 3,000 queries per day. With a Guru oregon Business account, you tin marque adjacent more, positive entree humanities information and comparison subdomains and subfolders. 

Check retired our  pricing page for a implicit breakdown of Semrush relationship types. 

Semrush Position Tracking Tool

What it is: The  Position Tracking tool monitors your domain's presumption compared to your competitors' domains based connected a customized acceptable of keywords. It tin besides way your presumption comparative to a peculiar determination oregon instrumentality type. 

Why we similar it: It's important to show and study connected your domain's advancement connected your SEO goals vs. the competition. You tin besides usage these insights to tailor your SEO strategy moving guardant by deciding what pages request to beryllium optimized.

Where the information comes from: Position Tracking uses unbiased Google hunt results, meaning it's not influenced by things similar erstwhile searches, browsing history, and connection preferences. As a result, depending connected your location, history, and browser settings, you mightiness spot somewhat antithetic results if you trial a hunt yourself. 

How it works: The Position Tracking Landscape study provides a high-level snapshot of your campaign's progress. Here, you tin find your wide rankings organisation for your tracked keywords, your stock of dependable oregon visibility, traffic, and more. 

Each consequent study explores a circumstantial facet of your advancement successful much detail. 

For example, the Pages study shows you your top-performing pages. You tin presumption the fig and intent of keywords pages fertile for and their mean positions, traffic, and volume.

In summation to showing you the featured snippets your leafage already has, it besides provides opportunities for getting more.

The information uncovered successful the Position Tracking instrumentality tin assistance you show your advancement implicit clip connected the keywords astir invaluable to your strategy. From there, you tin observe caller opportunities.

How overmuch it costs: While you tin usage Position Tracking connected a escaped account, you'll person entree to much features connected a paid subscription. Here's however it breaks down: 

• Free: Create 1 task successful Position Tracking, and way up to 10 keywords
• Pro: Create 5 projects and way up to 500 keywords
• Guru: Create 15 projects, way up to 1,500 keywords, summation entree to Multitargeting, Cannibalization, and Devices, and Locations reports
• Business: Create 40 projects, way 4,000 keywords, summation entree to Multitargeting, Cannibalization, and Devices and Locations reports, and docket CSV and Excel exports

Google Trends

What it is:  Google Trends is a escaped information exploration instrumentality you tin usage to research and analyse real-time and humanities hunt trends. You tin spot what's trending successful regions crossed the globe based connected sampled information and hunt queries from Google. 

Why we similar it: Content ideation and planning, assemblage insights, gathering advertisement seasonal advertisement campaigns, and more. Google Trends tin besides assistance you spot caller trends and cognize erstwhile involvement successful them is waning.

Where the information comes from: Google Trends uses chiefly unfiltered samples of existent Google hunt data. This information is anonymized, categorized, and grouped by topic, region, and clip play to alteration you to analyse applicable information much accurately. 

How it works: You tin usage Google Trends to hunt for circumstantial information you privation oregon to research much wide topics and get caller ideas.

Some examples of their topical reports see the 2021 Year successful Search, Shopping Trends 2022, and Holiday Season 2021. Each collects and analyzes information applicable to a circumstantial taxable oregon clip period. 

To get an thought of the topics radical are presently searching, cheque retired Recently trending: 

If you person a much circumstantial taxable to research, conscionable participate it into the hunt barroom and commencement researching. 

Click "+ Compare" to presumption aggregate related keywords simultaneously. This tin assistance you analyse assemblage interests successful related topics and however those interests alteration implicit clip successful antithetic regions. You tin usage this information to determine what to absorption connected successful your contented and adjacent for competitory analysis.

With Related Queries, you tin make caller ideas related to your people keywords applicable to the portion you privation to target. This tin make caller ideas for your contented and selling program and assistance supply absorption for your keyword research.

You tin besides analyse and comparison involvement successful a taxable by country. You could usage this to find caller audiences worldwide oregon marque definite you're creating contented applicable to your people region.

How overmuch it costs: Google Trends is wholly free, making it a large supplementary assets for research.

QuestionDB

What it is: Rather than focusing connected keywords,  QuestionDB shows you the questions radical inquire connected websites and forums. 

Why we similar it: This instrumentality is adjuvant for contented ideation. Its immense database of questions gives you much circumstantial penetration into what your assemblage truly wants to know. You tin usage this penetration to make much utile contented that answers those questions.

Where the information comes from: QuestionDB finds its questions connected forums similar Reddit and StackExchange and volition besides see Quora soon.

How it works: As the sanction implies, QuestionDB focuses connected idiosyncratic questions alternatively than keywords. This tin supply important discourse regarding however your people assemblage interacts with your selected keywords and the types of things they privation to larn astir them. 

First, travel up with a database of related effect keywords you privation to target. Then participate 1 of them into QuestionDB. Ensure keywords are beauteous wide due to the fact that the instrumentality volition instrumentality a database of much circumstantial questions related to that wide topic. 

For example, hare a fewer results for the effect keyword "BBQ":

Repeat this process for the remainder of your database to make adjacent much contented ideas for your blog. If you privation to larn much astir a question, you tin click done to the root to work the archetypal conversation, perchance generating adjacent much ideas. 

How overmuch it costs: Free users tin presumption the archetypal 50 results for their searches. This program is perfect for casual users who privation to recognize their assemblage oregon make ideas sporadically.

The Pro program is $15 per period and offers unlimited searches with unlimited results. It's perfect for users who volition execute heavy dives into their targeted topics oregon trust connected QuestionDB for ongoing contented ideation.

AnswerThePublic

What it is:  AnswerThePublic is a keyword probe instrumentality that aggregates Google autocomplete suggestions and helps you find long-tail keywords related to a topic. It does this by creating connection clouds that visually radical related queries.

Why we similar it: AnswerThePublic is fantabulous for contented ideation. Its connection clouds assistance you expect much circumstantial questions and hunt phrases your assemblage mightiness use, which you mightiness different person missed. You tin usage it to make ideas for much applicable content.

Where the information comes from: AnswerThePublic uses autocomplete information gathered from Google and Bing from 191 countries.

How it works: Start by entering a effect keyword for the taxable you privation to constitute astir and prime your preferred database. By default, the instrumentality volition amusement UK data. In this example, we'll usage "chocolate" and look astatine hunt information from the United States.

Then, AnswerThePublic volition amusement america each the queries it finds related to "chocolate," grouped into thematic connection clouds. For example, here's the connection unreality for questions astir chocolate.

Because this unreality depicts questions, the hunt presumption are grouped by question words and sorted by popularity. The hunt presumption with a darker shadiness were much fashionable erstwhile the study was run. However, this doesn't ever bespeak higher hunt measurement oregon much results overall. Clicking connected immoderate hunt word volition nonstop you to the unrecorded hunt results for that word connected Google. 

If the visualization doesn't enactment for you, you tin besides presumption the aforesaid information laid retired successful lists: 

In summation to questions, you tin besides find: 

• Search phrases by preposition (e.g., cocoa for dipping)
• Comparisons (e.g., cocoa vs. vanilla crystal cream)
• Alphabeticals (keywords sorted alphabetically by the connection pursuing "chocolate." For example, "chocolate advent calendar" would beryllium grouped nether "A.”)
• Related searches

If you person a paid Pro plan, you besides get entree to play Search Listening Alerts delivered to your email. This enables you to way a keyword implicit clip and spot caller questions, topics, and hunt phrases.

How overmuch it costs: You tin usage AnswerThePublic for free, but the magnitude of searches you tin tally is constricted based connected the postulation its domain receives. If you privation unlimited searches, you'll request 1 of their Pro plans. 

All of their Pro plans offer: 

• Unlimited searches
• Data examination implicit time
• CSV export
• Hide branches and suggestions
• High-resolution images
• Priority Customer Support
• Education packages (contents alteration by plan)

With the Monthly subscription, astatine $99 per month, you besides get up to 3 users and 5 Search Listening Alerts. These are play reports sent to your email, which supply updates connected a keyword you've chosen to monitor. 

The Annual subscription ($79 per period billed annually) allows up to 5 users and 5 Search Listening Alerts.

The Expert subscription ($199 per month) offers unlimited users and up to 20 Search Listening Alerts.

TubeBuddy 

What it is:  TubeBuddy is a browser hold that helps YouTube creators optimize, publish, promote, and turn their channels. They tin adjacent A/B trial their videos. Their suite of tools includes Keyword Explorer, which helps creators find long-tail keywords and trending tags.

Why we similar it: You tin execute YouTube-specific keyword probe via Keyword Explorer. Beyond that, you tin usage their templates, divided testing, and different tools to assistance you trial and use your caller keywords to your channel.

Where the information comes from: Keyword Explorer includes keyword information from some YouTube and Google Trends.

How it works: TubeBuddy Keyword Explorer tin beryllium recovered wrong the browser hold and app erstwhile you've granted it entree to your YouTube channel. To usage it, participate a keyword oregon taxable you're funny in, and click "Explore." 

On the Summary tab, you tin find a people for that keyword. This people considers the magnitude of contention you person and however well-optimized the top-ranking videos are. 

You tin besides entree weighted scores circumstantial to your transmission with a paid account.

Here you'll besides find a breakdown of involvement implicit clip successful that taxable connected YouTube and Google, arsenic good arsenic related video topics and tags. 

The Results tab provides a snapshot of the existent YouTube results for that keyword, including the top-ranking videos and channel. You could usage this for competitory research. 

If you click done to ticker 1 of those videos, you'll find a Videolytics panel. Here you'll find show data, SEO, champion practices, and adjacent video tags: 

Finally, the Map tab shows you wherever the astir involvement is for this taxable geographically. Find the champion clip to station based connected your assemblage oregon program contented that speaks straight to viewers successful those regions. 

How overmuch it costs: On a escaped account, you tin entree the apical 3 results per hunt successful Keyword Explorer and execute 25 searches per day. Additionally, you won't person entree to immoderate channel-specific information similar weighted keyword scores. 

To usage Keyword Explorer without limits, you'll request to upgrade to a Pro relationship oregon higher: 

• Pro: $9 per month
• Star: $19 per month
• Legend: $49 per month

Check retired our blog station to larn astir adjacent much tools to  boost your YouTube SEO.

What it is:  Keyword Tool uses autocomplete information from a assortment of hunt engines—including Google, Bing, YouTube, Amazon, Instagram, eBay, and the Play Store—to assistance you find and people long-tail keywords, products, and hashtags. 

Why we similar it: Keyword Tool focuses connected long-tail keywords not disposable successful Google's Keyword Planner. Because of this, Keyword Tool is astir effectual for integrated search, contented marketing, and SEO.

Where the information comes from: Autocomplete and different hunt information is from Google, Bing, Youtube, Amazon, Instagram, eBay, and the Play Store.

How it works: First, prime the hunt motor and state you privation to presumption information from. Then participate your effect keyword. The Keyword Tool volition make a database of autocomplete suggestions, questions, and prepositions from your selected hunt engine. 

Select each the keywords you privation to people and click "Export" to download them to a CSV oregon Excel file. 

How overmuch it costs: You tin usage the escaped mentation of Keyword Tool without adjacent creating an account. The escaped instrumentality generates up to 750 suggestions for each effect keyword searched.

With a Pro account, you tin besides access: 

• Google Ads hunt measurement data
• Twice arsenic galore keywords
• Competitor keyword analysis
• Bulk hunt measurement analysis

Pro accounts commencement astatine $69 per month.

AlsoAsked

What it is:  AlsoAsked is a instrumentality that aggregates Google's People Also Ask information truthful that you tin analyse it to pass your strategy. As immoderate integer marketer knows, the People Also Ask (PAA) container is simply a golden excavation for related topics and questions surrounding your keyword of choice. 

Why we similar it: You tin easy make caller contented ideas that people PAA questions. 

Where the information comes from: AlsoAsked collects and organizes information from Google's People Also Ask results, which is compiled of searches users besides marque erstwhile searching for your archetypal query. As a result, AlsoAsked volition lone instrumentality results for queries that returned a PAA box.

How it works: AlsoAsked shows you the PAA questions sparked by your effect keyword and displays them connected a branching diagram that illustrates the narration betwixt these related questions. 

For example, present are the questions AlsoAsked finds if you hunt "SEO" successful the United States: 

Searching for "SEO" generates 4 superior questions: 

• What SEO means?
• What is SEO and however does it work?
• How bash you bash SEO marketing/
• What is SEO and examples?

However, these questions besides spark their ain PAA results. These caller questions are displayed connected further branches. If you click connected 1 of them, you tin presumption a caller diagram starting from that point.

This doesn't conscionable amusement you galore antithetic topics you could cover. It besides shows you the relationships betwixt these questions, which tin assistance you operation your articles. This way, you're covering each the astir important questions successful the bid they're apt to beryllium asked. 

You tin besides export this information arsenic a CSV oregon representation to usage successful investigation oregon presentations. 

How overmuch it costs: Because AlsoAsked is presently successful beta, each escaped users person entree to a Bulk relationship (the highest level of paid relationship options).

Outside of the beta, a emblematic escaped relationship would let you to bash 10 searches each month, export images, and entree your hunt history.

With a paid account, you tin usage much searches each month, export CSV and unbranded images, and bulk upload the keywords you privation to research.

Soovle

What it is:  Soovle is a free, customizable hunt motor aggregator that collects hunt suggestions crossed up to 15 antithetic engines, including Google, Bing, Wikipedia, Amazon, eBay, Youtube, and more. 

Why we similar it: You tin rapidly comparison related hunt suggestions crossed galore antithetic hunt platforms and find caller long-tail keywords to target.

Where the information comes from: Soovle returns hunt suggestions from whichever engines you take to include.

How it works: Soovle displays the apical suggested searches related to your effect keyword crossed each hunt platform. Use the hunt barroom successful the halfway of the surface to participate your effect keyword, and the suggestions volition automatically populate implicit their respective hunt motor logos. 

You tin usage your near and close arrow keys to toggle done each hunt motor and click connected immoderate proposition to presumption its unrecorded hunt results page. To prevention a proposition for notation later, resistance it to the publication icon successful the apical near corner. 

How overmuch it costs: Soovle is wholly free.

What it is:  Keyword Wizard is an Amazon SEO instrumentality with a database of implicit 200 cardinal keywords, with information backed by Semrush. Keyword Wizard helps Amazon sellers optimize their merchandise listings to fertile amended successful Amazon's on-site search. 

Why we similar it: Users tin optimize Amazon merchandise listings to amended visibility.

How it works: Keyword Wizard is elemental to use. First, participate a effect keyword representing the benignant of merchandise you're selling (e.g., "towels"). Keyword Wizard volition instrumentality each applicable keywords it tin find, including wide match, operation match, nonstop match, and related keywords.

You tin constrictive your scope utilizing the hunt filters. For example, you tin absorption lone connected keywords with a definite fig of competitors, see oregon exclude definite words, oregon filter by operation length. 

Once you find keywords you like, you tin export your selections to a CSV record for notation aboriginal and usage them to optimize your merchandise listings.

How overmuch it costs: You tin usage the Sellzone Keyword Wizard for free. However, escaped accounts whitethorn lone hunt for 3 effect keywords per day, with 100 results per search. Additionally, you won't person entree to astute filters, sorting, oregon exporting.

For afloat entree and unlimited searches, you'll request to upgrade to a Growth relationship astatine $50 per month. 

For much information, spot the  Sellzone Pricing page.

Google Ads

What it is:  Google Ads is an online advertizing platform. Its tool, Keyword Planner, enables users to probe keywords and spot bids connected them to amusement ads successful hunt results, mobile apps, websites, and online videos.

Why we similar it: Because it's chiefly an advertisement platform, Keyword Planner focuses much connected pay-per-click (PPC) information than integrated hunt data. So portion it's utile for immoderate integer marketer oregon SEO specialist, the instrumentality is astir invaluable for those progressive with paid advertising.

Where the information comes from: Google uses its ain humanities hunt information to forecast what you could expect erstwhile targeting each acceptable of keywords. However, your existent results mightiness alteration depending connected what you're targeting and however you take to bash it. 

How it works: To entree Keyword Planner, you'll archetypal request a Google Ads account. If you're not definite however to acceptable that up, you tin find instructions successful our  blog station connected utilizing Google Keyword Planner.

You tin usage Keyword Planner to bash 2 things: to find caller keywords and to find humanities information astir keywords you already cognize about. 

To find caller keywords, click "Discover New Keywords." Then either participate a effect keyword oregon prime "Start With A Website" and participate your domain oregon a competitor's. 

Then refine your results by including oregon excluding branded keywords oregon broaden your hunt utilizing Keyword Planner's suggestions. You tin besides filter by competition, advertisement oregon integrated content share, top-of-page bid, and more. 

Then, adhd your selected keywords to a caller oregon existing advertisement campaign, oregon export your keyword ideas to a CSV record oregon Google Sheets. 

To find hunt measurement information for a database of keywords, you tin archetypal click Get Search Volume and Forecasts. Then either type, transcript and paste, oregon upload your database of keywords. 

Here, you'll find humanities and forecast information for your batch of keywords. You tin usage this to way keywords you're already targeting and pivot your strategy accordingly.

How overmuch it costs: While Keyword Planner is technically free, you tin lone entree it via a Google Ads relationship (which asks for billing information). It's champion to entree this instrumentality utilizing an relationship that spends wealth connected Google Ads, arsenic this tin assistance you entree amended data.

Final Thoughts

Ultimately, you cognize your contented amended than anyone. Great keyword probe ensures that contented gets successful beforehand of the close radical erstwhile they request it most. 

Arming yourself with the champion tools is an important step, but it's not the lone one. Keep yourself (and your strategy) crisp by continuing to situation yourself done education, thought leadership, and grit. 

Now we'd similar to perceive from you—are determination immoderate tools we missed? Feel escaped to  tweet us your favourite keyword probe tools.