11 Ways To Create Engaging Social Media Content

If you’re present close now, we’re guessing it’s for 1 of 3 reasons. 

One, you are moving debased connected time, energy, oregon ideas for societal media content. Two, managing societal media feels similar a load and you request assistance making the process easier. Or three, you’ve invested galore efforts successful creating contented but didn’t get the engagement you envisioned.

We cognize piloting the societal media level tin sometimes consciousness similar bearing the value of the world—especially if you’re a tiny concern proprietor oregon an all-in-one integer marketer.

And you whitethorn deliberation you’re not a mighty globe-carrying titan, but we beg to differ.

You can make engaging societal media contented without sacrificing your sanity, spending your full selling budget, oregon abandoning societal media practices entirely.

We anticipation these 11 tips springiness you much assurance to prosecute your audience, assistance your marque basal out, and marque carrying the satellite a spot easier.

1. Be a Storyteller

People thrive connected stories, particularly stories that determination them. 

It’s casual to tell a idiosyncratic however large your marque oregon merchandise is. Instead, situation yourself to amusement the merchandise successful action. Create a relatable quality who resonates with your audience, present their conflict, and amusement readers however the quality recovered a solution.

Storytelling tin beryllium incorporated connected each societal media platforms, though immoderate are antithetic than others. Platforms similar Facebook oregon Instagram let for much lengthy storytelling, portion Twitter has a stricter quality limit.

One fantastic illustration of societal storytelling comes from Emmy victor Oneika Raymond. She is simply a satellite question influencer and on-camera big who has traveled to 120 countries.

In this post, similar galore others, her stories arsenic a Black pistillate entrepreneur, mother, and satellite traveler animate others to spot a satellite extracurricular their comfortableness zone.

This station connected Facebook

Other mothers and pistillate entrepreneurs subordinate to Raymond’s story, portion besides selling herself—her brand—as a traveler. The images amusement what her beingness is similar to assistance make that genuine connection.

In galore of her Facebook and Instagram posts, she uses 4 elements of storytelling.

Single Grain details these 5 points, maintaining that storytelling is simply a connection shared successful the signifier of a story. What are they?

• Choose a relatable character
• Present the champion elements first
• Create a conflict
• Tell a communicative the assemblage volition perceive to
• Craft an authentic story

Including these 5 elements tin beryllium a large commencement successful reaching your people assemblage successful antithetic ways. 

In short, marque your contented much meaningful with stories. This could entail talking astir what employees bask astir astir their job, what the business’s ngo is, oregon however the concern was created.

2. Make It Relevant

Customers emotion to work contented that’s applicable to them, whether it’s humorous, sad, angering, oregon realistic.

People bask memes due to the fact that they gully attraction to things that frustrate them, marque them laugh, oregon marque them grateful to beryllium alive. This LinkedIn station from Semrush is simply a large example.

Most of america tin subordinate to this meme due to the fact that we either watched the 2022 Oscars oregon heard astir it connected societal media, making its timeliness applicable to users.

Model aft this LinkedIn station by creating engaging and applicable content:

• Speak to a customer’s symptom points
• Follow existent trends (national holidays, personage news, etc.)
• Appeal to emotions (sadness, frustration, joy, fear, etc.)
• Share a idiosyncratic acquisition oregon challenge

In short, usage relatable moments successful visually originative ways to link with your audience. 

You tin besides make much applicable contented by viewing the astir engaging posts from your competitors. From there, exemplary aft those high-performing posts and incorporated akin ones into your ain strategy. This tin easy beryllium done utilizing the Semrush Social Media Tracker.

3. Utilize User-Generated Content (UGC)

Apple's Instagram Post of a Pink Flower for Shot connected an iPhone Challenge.

When you’re struggling to make contented oregon you’re conscionable retired of time, fto your customers make it for you. Create a societal media situation oregon contention to cultivate user-generated contented (UGC).

Apple’s Shot connected an iPhone run challenged customers with an iPhone 13 oregon iPhone 13 Max to sprout photos utilizing the macro relation past station them connected Instagram utilizing the hashtags #shotonaniPhone oregon #iPhonemacrochallenge. 

After the contention ran for astir a month, a squad of Apple unit and adept photographers chose the champion contented and shared it connected their platforms. The situation already generated astir 60,000 posts for Apple. Customers are inactive sharing their photos, adjacent though the contention is over.

To make your ain UGC, you could commencement with a contention akin to Apple’s, oregon you tin inquire customers to get much creative. Ask them to nonstop videos unboxing the product, prosecute them successful a plan remix situation that spotlights the product, oregon person them instrumentality photos of them utilizing the product.

4. Use Employee-Generated Content (EGC)

If you’re moving debased connected societal media contented ideas and request thing caller and new, person your employees adhd their perspectives to the mix. 

Employee-generated contented (EGC) tin amended marque spot for customers, supply a caller perspective, and assistance lighten the societal media manager’s load.

Implement EGC by:

• Using employee-led societal media takeovers
• Allowing them to stock their work-life experience
• Asking them to supply a week’s worthy of posts for each quarter
• Letting them make videos educating customers connected the merchandise oregon work you’re selling

Below is simply a large illustration of employee-generated content:

On a last note, don’t unit your employees to enactment successful your societal media strategy. You whitethorn not get the champion result. Instead, promote passionate employees who are comfy with societal media contented instauration to participate.

Small businesses strive for large reviews due to the fact that reviews enactment them astatine the forefront of online search. Reviews and testimonials tin interaction the brand’s estimation and assistance a institution physique spot with imaginable customers.

In fact, 67% of customers marque their buying decisions based connected a reappraisal oregon testimonial. Therefore, sharing affirmative testimonials connected societal media is simply a large tactic.

Show them disconnected with beauteous graphics oregon abbreviated videos. This video from Omada Health is simply a large example.

Not each societal media contented has to beryllium created by you alone. One effectual societal media maneuver is to stock articles oregon posts from different brands. As agelong arsenic they subordinate to your manufacture and aren’t coming from competitors, articles from different brands tin beryllium invaluable to your audience.

It besides gives your assemblage a spot of a interruption from your marque truthful they don’t go fatigued with your content.

Scour the net oregon usage RSS feeds (see extremity 8) for large articles, past easy stock them utilizing the Semrush Social Media Poster.

With 1 click, the Semrush Social Media Poster allows you to instantly stock online contented to your societal media platforms oregon docket it for different time.

7. Offer a Backstage Pass to Customers

Seeing however things oregon radical enactment down the scenes tin beryllium intriguing to immoderate followers.

If you’re arrogant of however efficiently you battalion an order, however you foster a bully enactment culture, oregon however you brainstorm ideas, usage that to your advantage.

You whitethorn person seen this inclination connected TikTok recently. For example, tiny concern owners grounds themselves packing an bid oregon showing however they make a resin java tumbler. 

This TikTok video from Pearlury is simply a large example.

Videos similar this are some satisfying to ticker and a originative mode to stock societal media content.

Semrush Social Media Content Ideas RSS Feed Tool

An RSS provender is simply a information record that shows updates from a website successful listicle form. As the website adds a station oregon nonfiction to their site, the RSS provender is updated.

Within the Semrush Social Media Poster, you tin stitchery contented ideas by adding RSS feeds from your favourite blogs oregon resources. This constituent of the instrumentality tin beryllium adjuvant successful a crunch and successful scheduling retired societal media content.

You tin adhd up to 5 antithetic RSS feeds from different websites to assistance make large societal media contented ideas.

If you find a contented thought that suits your taxable for the time oregon the week, conscionable click the fastener to “schedule” the post, and you person contented for that day.

9. Create Beautiful Graphics

Screenshot of PicMonkey Design Platform

We are ocular creatures. The encephalon processes images and videos 60,000 times faster than substance can. 

So, erstwhile readying your societal media content, power it up with immoderate beauteous branded graphics.

You don’t request to beryllium a decorator to marque graphics that talk to your audience. Web-based platforms similar PicMonkey marque it imaginable and easy. 

PicMonkey offers you a assortment of templates to assistance you make posts for Instagram, Facebook, Twitter, LinkedIn, and Pinterest.

All you person to bash is take a template and commencement creating.

For maximum reach, effort this #Instagram hashtag strategy ð
#️⃣ 3-5 fashionable hashtags (300,000+ posts)
#️⃣ 3-5 moderately fashionable (80,000 - 300,000)
#️⃣ 3-5 niche specific
#️⃣ 1-2 branded hashtags
More details ð https://t.co/lgGwkDRrED via @jenns_trends of @SMExaminer

Too galore hashtags oregon hashtags that aren’t applicable tin alteration the likelihood of engagement and interrupt societal media contented strategy.

Hashtags are expected to assistance you scope radical crossed societal media. But if you’re utilizing hashtags that radical don’t travel oregon hashtags that don’t subordinate to your content, you whitethorn not beryllium reaching the widest assemblage possible.

Here are immoderate adjuvant tips connected utilizing hashtags:

• Do your research
• Target hashtags with some precocious and debased competition
• Keep them elemental and not excessively wordy
• Make definite hashtags are spelled correctly
• Use trending hashtags erstwhile you can
• Don’t usage excessively galore hashtags—this depends connected the platform, but little is usually more
• Use your branded hashtags

Researching the close hashtags is cardinal to your societal media strategy. Grab a spreadsheet to assistance you signifier the hashtags that champion suit your brand.

11. Repurpose Existing Content

Sharing the aforesaid blog posts again and again connected your societal media accounts volition bore your followers. 

Now that you person a wealthiness of societal media contented ideas astatine your disposal, effort these casual ways to repurpose your contented for societal media sharing:

• Take quotes from your blogs and marque them into graphics
• Record podcasts oregon audio clips of your blog posts
• Make abbreviated text-based videos astir blog posts

For example, E! Online does a large occupation of utilizing a punctuation from an nonfiction connected Instagram. 

For a communicative astir the Bridgerton Series, E! Online utilized a representation and a punctuation from actor, Jonathan Bailey, that directs the idiosyncratic to the nexus successful the bio wherever they tin work the full article.

Don’t forget, creating graphics similar this 1 tin beryllium easy done utilizing PicMonkey.

Social media contented instauration doesn’t person to beryllium costly oregon time-consuming. These ideas tin assistance you alteration the mode you create, distribute, and analyse your content.

When utilized correctly and successful unison, you volition person much clip for different areas of your concern oregon marketing. When you execute results, you get engagement. When you get engagement, the fig of leads increases arsenic good arsenic lawsuit retention and loyalty.

It besides helps to person each instrumentality disposable to marque instauration and organisation that overmuch easier. 

Thankfully, Semrush has a Social Media Toolkit bundled with everything you request to bring your societal media contented ideas to life.

And for our last advice—enjoying the process of societal media contented instauration tin beryllium empowering. And erstwhile the process feels easier, that enthusiasm shines through.