10 Common Myths About Content Marketing

Content selling is having its moment; however, it is inactive undervalued and misunderstood to a ample extent. Blogging became mainstream astir a decennary ago. Since then, for astir businesses, contented selling starts and ends with having a institution blog wherever they speech astir themselves and their products.

Is this what contented selling is? Partly, yes, but this signifier of selling is acold much important than conscionable having a institution blog. In this article, we bust 10 communal contented selling myths that artifact you from uncovering the occurrence that contented tin connection to your business.

Myth 1: Content Marketing Must Be Promotional

While it’s important to speech astir who you are, what you connection and however it benefits the customer, that’s not each you tin bash with content. The astir potent signifier of contented selling informs, educates and engages without selling anything. 

Surprised? It’s true!

Your customers don’t attraction arsenic overmuch astir you arsenic they attraction astir what you tin bash for them and however you tin marque their lives easier. If you privation your customers to attraction astir you, you request to springiness them a crushed by adding worth to their life. Put their needs beforehand and halfway done content, and you’ll spot the results.

Use how-to guides, ebooks, lawsuit studies, step-by-step tutorials, video, infographics and beardown opinions – contented that answers analyzable questions. Doing truthful volition marque you an authorization fig successful your niche and assistance you physique credibility with your audience. 

Myth 2: Everyone Is a Content Creator

Sure, everyone is simply a contented creator; but (and that’s a large but), tin they make high-quality contented that adds worth to your lawsuit and your concern successful the agelong term?

For example, you could make aggregate abbreviated videos utilizing your telephone camera, but would they beryllium arsenic bully arsenic videos changeable by a nonrecreational videographer? Exactly!

High-quality contented trumps mean content. Creating specified contented takes time, wealth and vigor – tons of it. Unless you person experts successful your team, hiring nonrecreational assistance from writers, videographers and photographers is recommended to make your content.

Myth 3: Videos Is Only for Big-Budget Businesses

Humans are ocular creatures. That’s wherefore a large logo is important for your branding, arsenic it gives your concern a coagulated ocular identity. There are immoderate great logo makers that tin assistance you get a professional-looking logo for your brand.

However, erstwhile it comes to contented marketing, videos trump photos. Of course, a representation tin convey a 1000 words, and it’s impactful – but comparison that to a video, which is simultaneously engaging and educational.

People devour video much than immoderate different signifier of content, particularly connected societal media. Video engagement skyrocketed to 71 percent successful 2021 from 2017. On average, consumers ticker video ads 5 times longer than a accepted advertisement and accidental videos are the champion mode to observe caller products.

You don’t request an costly videographer to make videos for you. There are assorted video-making platforms online that you tin usage to get started with this signifier of contented marketing. It’s inexpensive, and it’ll springiness you important information connected what benignant of contented resonates with your audience. So, erstwhile you’re acceptable to walk the large bucks, you’ll cognize wherever to put for maximum returns.

Pro tip: Create videos and past transcribe them into value-driven blog posts.

Myth 4: Focus connected Content Creation More Than Content Discoverability

“If I make it, radical volition find it.”

Not really.

You tin make the champion contented successful the world, but it won’t substance if nary 1 sees it. Content organisation is captious successful contented marketing. Use your societal platforms, newsletter and different organisation channels, specified arsenic Quora, Reddit and Medium, to bring postulation to your content. Create contented optimized for hunt engines truthful it shows up erstwhile idiosyncratic is looking for a related topic.

Without the close traffic, your contented and concern won’t emergence to their existent potential. That said, don’t blindly people your contented everywhere. Modify it to suit the level and audience.

Myth 5: Followers and Likes Are the Right Success Metrics

Followers and likes are vanity metrics that whitethorn marque you consciousness bully astir your contented and assistance you with marque recognition, but they whitethorn not beryllium the champion metrics to justice the occurrence of the contented piece.

Anybody tin bargain followers and likes. So, you tin person thousands of likes connected an Instagram post, but that whitethorn not beryllium adding immoderate worth to your business. Build your assemblage but beryllium mindful of the prime of your squad.

Before creating a portion of content, acceptable what metrics volition find its performance, specified arsenic postulation oregon sign-ups. A 100 loyal followers are much apt to prosecute with you and adhd worth to your concern than 100,000 followers who are not funny successful what you’re selling.

Myth 6: Branding Can Be Done Later

Your business branding starts with a large logo, a bully concern name, brand colors, fonts and more. But it goes mode beyond that and requires accordant work. 

Branding is the process of creating an representation for your concern that your assemblage tin link and resonate with. This includes your marque voice, marque personality, code of dependable and the benignant of words you usage successful your messaging. All these factors should overgarment a representation of the acquisition you privation to supply to your customers.

Branding allows you to archer a communicative to your customers and invitation them to beryllium a portion of it. A beardown communicative volition ever outsell a income pitch. Your contented volition convey this story, and it volition further fortify and amplify your brand.

Myth 7: Longer Content Is Always Better

According to an aged study, articles supra 2,500 words spot much traffic, get much shares and gain amended backlinks. But a bully regularisation of thumb is to make for the consumer, and erstwhile you’re focused connected offering value, the magnitude of the contented doesn’t matter. If you’ve enactment unneurotic 2,500 words that aren’t adding existent value, you won’t get the payment you’re expecting.

It goes without saying that long-form contented tin beryllium valuable, too, but if thing tin beryllium communicated successful 1,000 words, there’s nary usage prattling connected astir it for treble the fig of words.

However, if you’re inactive looking for ways to summation the magnitude of your article, past see the pursuing tactics:

• Add astir asked questions by users (you tin usage Google’s “People Also Ask” feature).
• Add applicable statistic and examples to adhd much credibility to your piece.
• Include templates and a spot of past to springiness it immoderate structure.
• Add step-by-step instructions wherever possible.
• Include adept quotes and advice.
• Address an alternate viewpoint oregon perspective.

Myth 8: Content Marketing and Link Building Are the Same

While nexus gathering and contented selling stock immoderate akin goals, they’re not the same. When done well, contented selling attracts high-quality backlinks that adhd much worth to the portion of contented and much credibility to your business. 

A captious quality betwixt contented selling and nexus gathering is the approach. Content selling seeks to educate, pass and entertain done invaluable assets specified arsenic videos, podcasts, articles and more. Link gathering aims to summation the fig of sites that nexus to a portion of contented to rise its credibility successful the eyes of hunt engines.

While the extremity is to summation marque visibility, the attack and strategies for nexus gathering and contented selling are rather different.

Myth 9: It’s Crucial To Run Paid Ads for Content To Be Seen

There are 2 wide ways to pull traffic:

1. Paid – You wage the hunt engine, societal media platforms oregon immoderate different work to propulsion your portion of contented successful beforehand of users looking for your merchandise and services.
2. Organic – You turn postulation connected each platforms by consistently sharing invaluable contented implicit a agelong time. This is dilatory and requires hard work, but it offers fantastic returns connected concern (ROI) successful the agelong run.

Paid selling tin assistance you get contiguous visibility, but it’s not needfully the lone mode to summation traffic. You tin turn organically by consistently producing and sharing high-quality, invaluable and breathtaking content. 

Create contented that starts a speech and entertains and engages your audience. You won’t request immoderate paid media to scope a ample and applicable assemblage erstwhile you bash this consistently.

Myth 10: Going Viral Is Crucial for Content Marketing Success

Going viral is similar being a one-hit wonder. You don’t person to spell viral to beryllium successful. Some of the best, astir adjuvant contented ne'er goes viral, and that’s due to the fact that it’s not for everyone. Good contented is created keeping a peculiar assemblage successful mind. Your extremity should beryllium to prosecute with the close assemblage done adjuvant content.

The Truth About Content Marketing

Content selling is simply a semipermanent strategy. The efforts you enactment successful contiguous volition reap its effect successful the future. Your extremity with contented should beryllium to assistance your users. When you springiness worth without asking thing successful return, you get a batch successful return.