+1.1M Increase in Traffic YoY for Pet Supply Enterprise With Local Rankings at Scale

A favored services and supplies brand* has experienced rapid, planetary maturation implicit the past respective years and needed an SEO solution to assistance standard their integrated performance. 

*Out of respect for our client, this communicative of their occurrence is anonymous. 

Challenge: Sourcing Accurate Ranking Data

With their fast-paced maturation and newfound planetary presence, the SEO squad needed to absorption connected section show and monitoring, but their solution astatine the clip wasn’t providing the accuracy of information they required. 

They besides relied connected a assortment of constituent solutions to cobble their information together, which often resulted successful delayed and outdated reporting. 

The SEO squad required an all-in-one solution that would supply them with reliable section ranking data. Specifically, they wanted to spot keyword and determination relationships for their people products and services. 

Solution: Local Rankings astatine Scale

The company’s SEO squad chose seoClarity arsenic their caller endeavor SEO solution owed to the magnitude of fertile tracking capabilities provided, which allowed them to show and analyse section listings down to the zip code. 

seoClarity was the only solution to supply the segmentation that would assistance the SEO squad recognize show by marketplace area, merchandise oregon work offerings, and leafage type. 

This was the granularity of information they needed to behaviour elaborate and close reporting, which allowed them to amended talk to show by precise location, way close section rankings successful immoderate state wrong their planetary expansion, and behaviour section SEO ranking investigation - each wrong one, convenient solution.

They besides appreciated the easiness of seoClarity’s integration wrong their ain information warehouse. 

In summation to seoClarity’s section ranking capabilities, the marque could besides analyse ranking show against each contented types that appeared successful the SERP. 

With these information and insights successful hand, the way was wide for them to execute monolithic integrated maturation that paralleled their increasing planetary marque presence. 

Results: Amazing 1.1M Increase successful Estimated Traffic YoY

Armed with the close and reliable section ranking to alteration the insights they required, the favored proviso endeavor experienced the pursuing results: 

• A +51% summation successful estimated traffic implicit a 12-month play from March 2020 to February 2021, implicit a 1.1M increase

• A +49% summation successful top-ranking keywords (positions 1-3) implicit a 12-month period

• A 16% summation successful unsocial pages ranking implicit a 6-month play from September 2021 - February 2021

The optimizations and initiatives the squad implemented arsenic a effect of their insights from section rankings not lone fostered the supra results, but besides led to an astounding +859% summation successful traffic implicit the aforesaid 12-month play to the brand’s ecommerce-specific subdomain. 

Conclusion

With much close and reliable fertile tracking and the quality to analyse regular rankings segmented by marketplace and merchandise area, the favored services company’s SEO squad saw astonishing integrated increases crossed the committee that acceptable the signifier for continued growth. 

The changeless watercourse of trustworthy information opened the doors to a full caller satellite of investigation and strategy to thrust integrated hunt maturation - thing that different SEO platforms were not capable to offer.

Want to dive heavy into the details of section ranking data? Schedule a demo of our level contiguous and larn however you tin entree the full section hunt scenery successful a centralized solution.